Analyzing & Evaluating the Effects of Public Service Messages about Dengue in Punjab-Pakistan

This research aimed to evaluate the impact of public service messages about Dengue in Punjab, Pakistan. The aim was measure perceived effectiveness messages, knowledge, attitudes, and practices context Health Belief Model constructs. pre-constructed questionnaire used collect data from 540 respondents through survey method. findings indicated a significant difference PSM between normal diseased. Among people. There knowledge among people belonging different socioeconomic backgrounds. A positive relationship attitudes toward dengue discovered, with linear regression model indicating 54.7% on attitudes. In addition, susceptibility had prevention measures (p-value>0.05). But severity preventive not noteworthy (p-value =.144 > 0.05). Moreover, benefits self-efficacy but Perceived barriers were negatively correlated self-efficacy, although correlation very weak (r = -16). Furthermore, exposure media participation health-related awareness knowledge. TV, newspapers, health clinics/hospitals rated most effective leading sources awareness.